Protecting consumer safety
Retailers, ensure the products on your shelves are authentic, safe and trusted.
You are the final link between the supply chain and the consumer — and when food fraud happens, it’s your shelves, your customers, and your reputation on the line.
The presence of adulterants reduce product quality, mislead consumers, and can introduce contaminants like heavy metals, PFAS (forever chemicals), mycotoxins or allergens into the food chain.
How to promote food integrity
Set your suppliers’ standards high
Screen higher volumes of each batch
Include rapid screening in QC SOPs
Globally, it costs the food industry an estimated $50 billion every year through the use of adulterants, counterfeit products, and mislabelling. According to the WHO, 1 in 10 people fall ill from foodborne hazards annually, and fraudulent ingredients including undeclared allergens or harmful chemicals have been linked to serious health incidents.
For grocery retailers, even one compromised product can damage consumer trust, trigger costly recalls, and expose the business to legal and regulatory risks. Ensuring authenticity isn’t just about compliance, it’s essential in protecting your customers and your brand.
Common adulterants
Adulteration is an opportunistic crime. With over a decade of experience, we know that anything resembling the real product like flours, starches, or waste leaves can be used to deceive.
Allergens
Allergens such as wheat flour, peanut (shell) and celery leaf.
Dyes
Synthetic, industrial, textile, Sudan and lead-based dyes.
Waste
Waste or by-products like olive leaves or cocoa husk.
Non-food items
Grass seed, talc and chalk to sawdust and brick dust.