Key people

Simon Cole

Simon Cole

Chief Executive Officer

Simon brings over 25 years of extensive experience in building and leading companies from start-up through to their critical growth stages. Passionate about the transformative power of technology, he has particular experience in the software and SaaS product development arena. Simon has played a pivotal role in shaping the landscape of data management and analysis industry over many years, bringing disruptive technology while also working with regulatory bodies to define industry standards. His leadership at Automated Intelligence was marked by visionary strategies, product excellence, and a collaborative people first and growth focused company culture. As CEO, Simon will continue to build upon the existing innovation excellence and world leading scientific research, and seek to augment this with world class technology to keep Bia Analytical at the forefront of combining Scientific Research and ground-breaking Technology.

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